To design a brochure & banner reflecting Volvo’s new direction. “Everything we
do is designed around people, so every innovation we make is designed to simplify and improve your life. Cars don’t drive the world forward. People Do.”
My design focused on making a text-heavy document, breathable to the eye and adding the human touch throughout. How I did this was by selecting beautiful imagery to divide the sections throughout and redesign the previous years’ structure plus the use of a lighter version of all fonts.
I also had the brochure printed on uncoated recycled stock, to add the handcrafted touch.