Mother Souperior’s

Mother Souperior’s

I was tasked to create a logo and brand identity for a new organic soup company. The soup is made with 100% natural ingredients, no additives, colours or flavourings, and best yet – is 99% fat free! They would initially be trading at local farmer’s markets and organic food shows, so the branding needed to stand out and visually show that the product was healthy. I created a few different routes for the logo design which had a retro/vintage typeface look and feel, and I also created a ‘Mother Theresa’ icon which would display key messaging about the benefits of the product, and to really help sell the message that the product was good for you.


Branding Design Logo

Initial Thoughts

Mother Theresa Stamp

Providing the perfect element to introduce key information to the product.