GOODWOOD FESTIVAL OF SPEED

THE CLIENT

As Official Sponsor of the Goodwood Festival of Speed, BMW took over Goodwood Stable Yard for the UK debut to display a Story of Luxury. BMW wanted guests to be able to fully immerse themselves in a lavish, sensorary experience at the festival.

THE BACKGROUND

A unique area at Goodwood dedicated to BMW and displaying the new BMW 8 Series Coupé, alongside a line-up of luxury products including the new BMW i8 Roadster and the BMW Concept M8 Gran Coupé – plus a very special 1995 850 CSi painted by David Hockney.

THE SOLUTION

The BMW Stable Yard was designed to provided a premium, artistic space, continuing the BMW Gallery feel. A sculpture from the Cass Sculpture Foundation was also on display as part of the Silver Jubilee celebrations.