PATRICK TARRANT

THE CLIENT

I was contacted to create a logo for leading cosmetic dental surgeon, Patrick Tarrant. The brief was to create a logo with a clean, premium look and feel to attract celebrity clientele and reflect its coveted Harley Street location.

THE SOLUTION

I chose a rich colour palette featuring rose gold, deep navy and peach, as well as foiling on the business card design to reflect the luxury of the brand. The minimalistic geometric pattern in the tooth logo, gives the business a more modern approach, combining dentistry with design that will attract a wider demographic.