BMW @ Goodwood Festival of Speed
THE PAVILION
THE CLIENT
BMW wanted a stand at the 2018 Goodwood Festival of Speed that would showcase their innovative technology whilst champion their new electric offering and celebrating their 25th anniversary at Goodwood.
THE BACKGROUND
Make every second count. The world’s greatest celebration of motorsport and car culture! Held in the beautiful parkland surrounding Goodwood House, the Festival of Speed is motorsport’s ultimate summer garden party.
THE SOLUTION
We created the BMW Pavilion. This 3-storey transient space offered the chance for guests to immerse themselves in BMW’s latest vehicles, and then head to the rooftop, where they could relax and admire the rest of the event from above.