BMW @ Goodwood Festival of Speed

THE PAVILION

THE CLIENT

BMW wanted a stand at the 2018 Goodwood Festival of Speed that would showcase their innovative technology whilst champion their new electric offering and celebrating their 25th anniversary at Goodwood.

THE BACKGROUND

Make every second count. The world’s greatest celebration of motorsport and car culture! Held in the beautiful parkland surrounding Goodwood House, the Festival of Speed is motorsport’s ultimate summer garden party.

THE SOLUTION

We created the BMW Pavilion. This 3-storey transient space offered the chance for guests to immerse themselves in BMW’s latest vehicles, and then head to the rooftop, where they could relax and admire the rest of the event from above.

 

Client
BMW
Date
2018
Services
Lead Designer, Art Direction, Finish Art & Project Management
Agency
TRO

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