Tequila Blu – Relaunch New Branding
Tequila Blu are a traditional Mexican tequila brand, made in the Mexican town of Tequila, and distilled using 100% blue agave plants.
The company relaunched with a new bottle and label design, and from this I was tasked with delivering a Tequila Blu brand personality to match. I was in charge of developing communication material including print, outdoor, POS, event signage, digital banners and a microsite. My skills didn’t stop there as I also wrote the campaign’s strapline, ‘Celebrate Mexico’s True Spirit’, which communicated to both consumer and trade markets.
Designed with The Bundy Agency