Nissan made its debut in season five of the all-electric ABB FIA Formula E street-racing championship in December 2018, competing with the new “Gen 2” Formula E car across 13 races in 12 major cities.
The first race in Saudi Arabia, we were bought in to design a structure that will be modified and moved across 12 races. This was placed in the E-Village where you could watch the race and also see their leading electric car, the Leaf, where you could see have the same intelligent features as their FE car.
We came up with a conceptual activation idea along with creative artwork, concentrating on the look and feel of the structure. We created a high-end, powerful highlight to the event, with the wall design incorporating dual language. The bold cut acrylic track design elevated to designing glass dividers, living wall and bar designs, as well as digital posts to coincide with the event and general print.