ONEPLAN’S VENUETWIN
THE CLIENT
OnePlan’s VenueTwin is a pioneering digital twin platform designed to deliver a 3D, data-accurate model of major venues. Initially focused on stadiums, VenueTwin has expanded to serve a broader variety of spaces, allowing venue managers to map, plan, and visualise their operations comprehensively. The new rebranding reflects VenueTwin’s evolution and broader focus, aligning it with OnePlan’s overall brand while establishing its own distinct identity.
THE BRIEF
The rebranding challenge was to create a logo that captures VenueTwin’s growth and aligns with its core purpose. The brief called for a simple, memorable design with negative space that reflects VenueTwin’s duality and 3D capabilities, symbolising movement and reflection. The design needed flexibility to adapt to VenueTwin’s future, ensuring its relevance as the product evolves and continues to stand independently within the OnePlan brand family.
THE SOLUTION
The logo integrates the letters ‘V’ and ‘T’ into a stylized icon that symbolizes movement, precision, and VenueTwin’s foundational 3D features. Negative space is used strategically to represent routes and reflections, while a new vibrant blue adds contrast to OnePlan’s signature orange, enhancing brand recognition and visual appeal. This new logo is more than just a mark; it embodies VenueTwin’s commitment to innovation, empowering venue managers with tools that seamlessly reflect and elevate real-world venues.
Client
OnePlanDate
2024Services
Brand identity, Art Direction, Video graphics, Social Ad's, Guidelines, Infographics, Signage, Presentations, Web Design.Logo Breakdown
The Direction
IN-SITU
